A senior level Creative Director with an outstanding reputation in entertainment advertising. Proven track record of success at major networks such as CBS and Fox along with start-up experience relaunching WGN America and building a new design department for Bally Sports. An award-winning, inspirational team leader who focuses on marketing fundamentals and best practices. Agile thinker who adopts new technologies and strategies to create forward thinking and effective campaigns.
Vice President Creative Services
Bally Sports Network
June 2020 - Present
Successfully built a new design department including hiring a 20-person team of designers and VizRT artists responsible for creating graphics for 19 regional sports networks across the country.
Created cloud-based infrastructure and workflows for the new team working from home.
Successfully rebranded Fox Sports Regional Networks to Bally Sports in under 6 months with a new department.
Vice President Creative
WGN America
November 2014 - December 2019
Lead creative for dynamic promotion team reinventing one of TV’s most storied brands.
Successfully launched Salem, Outsiders, Underground, Carter and Dog’s Most Wanted with ratings that outperformed expectations.
Guided all TV, digital, radio, branded content, and BTS marketing for all shows, which helped the network achieve its highest ratings month ever in March 2017.
Helped create network’s mobile app and its first aftershow on Facebook Live.
Created a lean and agile production infrastructure designed to produce and manage assets while optimizing utilization across all platforms.
Vice President On-Air Advertising and Promotion
CBS Network
January 1999 – October 2014
Assumed a key creative role on the senior leadership team, dictating strategy, budgets, and resource requirements.
Successfully launched 3 hit CSI franchises turning a channel that was “Touched by An Angel” into America’s Most Watched Network.
Helped lead a 100+ department to artistic excellence during creative process.
Guided on-air, digital, print, and radio for launch campaigns and in season.
Spearheaded upfront pilot presentations used for billion-dollar ad marketplace.
Successfully launched Person of Interest, Criminal Minds, The Mentalist, and Under the Dome and guided creative throughout season.
Promoted from Writer/Producer/Avid Editor, to Creative Director, to VP.
Senior Writer/Producer
Fox Broadcasting Company
October 1995 – December 1998
Wrote and produced on-air spots, upfront trailers, and radio for The X-Files, That 70’s Show, The Simpsons, Melrose Place, and Party of 5.
Education
B.A. in Advertising/Marketing Texas Tech University
Fluent in Spanish